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MockUP FransatV3

Fransat Connect

Ensure compatibility with the latest HbbTV trends while designing and developing a modern and intuitive UX.
Client

Fransat

Satellite television bouquet created in 2009.
Need

"Do you have an end-to-end solution for our new HbbTV app, featuring a modern UI and the ability to target our ads to a defined audience?"
Solution

A user-centric and intuitive UI, with a backend enabling segmentation of the database based on technical and demographic criteria.
MORE INFORMATION

Project details

The main objectives were to modernise the user interface in a more intuitive UX, ensure compatibility with the latest HbbTV features, manage user consent and display free or paid TV program suggestions based on the user's profile and device.

Flexible backend for targeted marketing

The backend, tailored for Fransat's needs, provides flexibility for configuring content offers and marketing campaigns. User segmentation based on devices and subscription status enables precise targeting, such as promoting a channel package exclusively to non-subscribers or 4k content to compatible devices.

All the latest HbbTV features

Wiztivi's internal Studio crafted an app with a user experience aligned with the operator's brand. The redesigned interface allows users to navigate a program guide from -1 to +7 days, access catch-up TV and on-demand video, and seamlessly enjoy web radio.

Challenges

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WHAT WE ACHIEVED

Results

The Fransat Connect TV app is compatible with 3,000+ Smart TV models. The user interface is intuitive and incorporates all the latest HbbTV features. The operator can segment, target, and schedule campaigns in just a few clicks.

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Case study - Fransat - Home
Case study - Fransat - Replay
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Case study - Fransat - VOD
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Case Study - Fransat - Guide
TESTIMONIAL

Fransat talks about us

"We are pleased to provide our customers with a new easy-to-use TV application thanks to the expertise of Wiztivi, which combines, through a truly intuitive user interface, hybrid reception of linear satellite channels in combination with interactive content, transmitted to the TV via a broadband connection"

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Jean-Luc DeroudilheCEO at Fransat

Get in touch

We support you in your HbbTV projects.

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