Wiztivi expands Equidia's reach to Smart TV with scalable custom app

Client

Equidia

French television channel dedicated to horse racing, created in 1999, reaching 23 million households.

Need

"Can you help us to quickly extend our visibility and reach with a high-quality, immersive app for Smart TVs that is consistent with our UX on other devices?"

Solution

Wiztivi designed and developed a custom Connected TV application tailored to Equidia's horse racing content. Using Wiztivi's unique DANA Framework ensured rapid delivery of this immersive and user-friendly UX.

MORE INFORMATION

Project details

As a specialist TV channel, Equidia recognized the growing importance of Connected TV in reaching a broader audience with its powerful combination of live and replay video. The goal was to create an immersive, engaging user experience precisely tailored to the needs of horseracing enthusiasts.

With very specific requirements to combine video and supporting data, the channel's first OTT app for Smart TVs needed to prioritize speed. App response times and content discovery flows had to be as swift as the horse races themselves! A major racing event added pressure to deliver in a short timescale.

Information at the heart of the action

The challenge was to create a user experience that enables simple, fast, and intuitive access to information. Alongside live and replay races, users can access a full Electronic Programme Guide (EPG) and detailed data on jockeys, horses, the weather on race day, or any news that could impact an upcoming race.

Third-party solutions integration

Wiztivi designed and developed a bespoke video experience that is compatible with many brands of Smart TV with a single app code base. Our specialists integrated the app with Equidia’s choice of third-party solutions. This included the open-source Shaka player for adaptive streaming support, and Equidia’s customized video backend.

WHAT WE ACHIEVED

Results

Using Wiztivi’s unique DANA Framework to simplify and speed their work, our designers and developers worked closely with the Equidia team to craft a unique Smart TV app in just three months. Their work ensured the Connected TV app is consistent with the existing Equidia UX on other devices.

The app is designed to be scalable in both the short and long term. New features can be quickly added to enhance the UX, and additional integrations are being considered, such as advanced usage analytics.

TESTIMONIAL

Equidia’s verdict on working with Wiztivi

"By partnering with Wiztivi, Equidia takes a significant step towards democratizing access to the world of horse racing by offering it through a new distribution platform. This initiative underscores our determination to innovate in order to make our content more accessible and engaging for everyone."

Benjamin Labarthe-PiolDigital Director

Equidia

Project details

Results

Equidia’s verdict on working with Wiztivi

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