Nantes, France. 6 May 2025 – Wiztivi, a global leader in cross-platform video app development, and XroadMedia, a leading provider of personalized content discovery and recommendations, announce their partnership. As a result, XroadMedia’s advanced personalization engine is now fully integrated into Wiztivi’s flagship user interface product, Timeless.
This integration offers video content providers a ready-to-use personalization layer that enhances the user experience across all screens. Through a seamless fusion of Timeless' flexible UI architecture and XroadMedia's data-driven technology, they can now deliver customized viewing experiences without complex development or integration overhead.
The integration brings direct value to Wiztivi’s clients by enabling:
- Personalized content rails, such as “Because You Watched”, “Regional Trends For You”, or “More Tom Cruise For You”, dynamically generated from actual viewing behavior,
- Profile-specific recommendations that differentiate between users within the same household,
- Real-time, metadata-driven suggestions including contextual and genre-based recommendations,
- Predictive promotion of upcoming content based on past consumption,
- Optimized performance using intelligent caching, ensuring rapid UI responsiveness.
These features are accessible via the Wiztivi’s Timeless Management Console, giving product teams full control over configuration and analytics while ensuring high-speed deployment and minimal operational impact. This combined solution is ideal for media companies and telecom operators aiming to extend user engagement and deliver personalized, intuitive experiences that reflect user expectations.
One existing joint customer is currently updating their user interface and will be the first to integrate the combined solution to continue delivering hyper-personalized experiences to their subscriber base.
David Justin, CEO of Wiztivi, declares: “We are pleased to integrate XroadMedia’s technology into Timeless. It brings immediate value to our clients by enabling a smarter and more personalized user journey across all devices. This partnership strengthens our ecosystem of advanced technologies, allowing us to scale personalization in a way that aligns with the evolving expectations of content providers. This collaboration reinforces our mission to deliver high-performance video solutions that anticipate tomorrow’s viewing habits.”
Adolf Proidl, CEO of XroadMedia, comments: “We are excited to be working with Wiztivi to bring our powerful personalization to a wider audience. At a crucial time in our industry, delivering a truly personalized experience is vital in delighting, inspiring and therefore retaining loyal subscribers. Together with Wizitivi, media companies can offer their subscribers the content they want, when they want it, presented in an intuitive interface that makes discovery effortless and fun.”
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About Wiztivi
Wiztivi, founded in 2007, is a global leader in the design and development of User Interfaces for TVs, set-top boxes and mobile devices. In 2016, the company expanded its expertise by entering the cloud gaming business, partnering with key clients such as SFR and Orange. Today, Wiztivi boasts a team of over 100 talented professionals committed to delivering enhanced cross-platform user experiences and cutting-edge cloud gaming services. With a strong track record spanning 18 years, Wiztivi has successfully launched more than 300 innovative services for leading telecommunications, broadcast, and media companies worldwide.
About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content discovery and addressable TV. XroadMedia provides innovative personalization solutions exclusively to media companies: through dynamic user interfaces and by going beyond recommendations and the UI to engage every user at every touchpoint, we help drive churn reduction, increase revenue and increase time spent; Creating user experiences that show you know your users with targeted advertising, personalized notifications, tailored upsell offers and more to keep users happy in an ever-growing changing market. Delivering personalization to over 200M users for operators, streaming services and broadcasters globally, including Vodafone, A1 Telekom Austria Group, Claro and Three.
For more information, visit:
Media contact:
- Chris Jurgens
- Head of Marketing & Communication
- chris.jurgens@wiztivi.com
© 2025 Wiztivi. All rights reserved.
Source: Wiztivi
