Nantes, France. 29 February 2024 - Wiztivi, a leader in cross-platform video application development, announces its collaboration with Equidia, a French thematic television channel specializing in horse racing, to unveil its latest bespoke video application tailored for connected TVs.
Wiztivi's dedicated teams spearheaded the design of the application's user interface, ensuring a personalized and intuitive user experience, perfectly aligned with Equidia's brand ethos and audience expectations.
The first Equidia application on connected TVs offers a comprehensive array of features designed to cater to the diverse preferences of its audience, such as Live channels access from the Home, Replay, EPG and FIP (Full Information Pages) providing comprehensive insights into horses, jockeys and much more, thereby enhancing the overall viewing experience. Furthermore, the application seamlessly integrates the Shaka player, guaranteeing optimal performance and an immersive viewing experience for users.
Wiztivi successfully developed and delivered this application in just three months. This achievement showcases their agility, ensuring swift market launches and directly addressing Equidia's imperative need to have it ready for one of their most significant events.
Commenting on the partnership, Benjamin Labarthe-Piol, Digital Director at Equidia, stated, “By partnering with Wiztivi, Equidia takes a significant step towards democratizing access to the world of horse racing by offering it through a new distribution platform. This initiative underscores our determination to innovate in order to make our content more accessible and engaging for everyone.”
The launch of Equidia's first TV app on connected TVs sets the stage for Equidia's expansion onto other deveices in the near future.
Adhish Kulkarni, CEO of Wiztivi, added, “We are delighted to collaborate with Equidia on this innovative project. Our expertise in the sports vertical of the market combined with Equidia's vision has resulted in a cutting-edge application that will redefine the viewing experience for horse racing enthusiasts.”