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The 5 best practices for a unified cross-device strategy

How this ebook will help you:
  • Guide on how to develop your own cross-device video app,
  • What to think about when developing and launching your video service,
  • How to create a plan of constant improvement and iteration.

The information contained here – compiled by technical and commercial experts with many years in the industry – will lay the groundwork for cross-device success, helping you to generate additional revenue, improve customer loyalty and satisfaction, and create a distinct competitive advantage in your market.




Table of contents

This ebook will provide you with a step by step guide on how to develop your own cross-platform video service. From strategic choices to the deployment of the user interface, including the ability to make it evolve in the future, all issues are addressed for guaranteed success.

Table of contents


  • Adapting to change
  • New consumer habits
  • How this ebook will help you?
Chapter 1: Mastering the upstream procurement process
  • Your business model
  • Acceptable timelines for the project
  • Required territories for launch
  • What you should include in your RFP

Chapter 2: Choosing your partner

  • The hidden danger of underpriced bids
  • Navigating cross-device complexity
  • What to look for in your chosen tech partner?

Chapter 3: Development & launch

  • Graphical & Ergonomic Consistency
  • OS Compliance
  • Feature Ubiquity
  • Fleet-wide compatibility & legacy management
  • Basic development and launch roadmap

Chapter 4: Product lifecycle & legacy maintenance

  • Graphic & technical evolutions
  • Quality of Service
  • Audience usage
  • Monetisation

Chapter 5: The art of constant improvement

  • Respond to changing viewer habits
  • Improve personalisation
  • Reduce subscriber churn
  • Increase revenue opportunities
  • The Wizitivi Framework: How to optimise the maintenance and life of your service
  • Post-launch snags to look out for

About Wiztivi