01. TIMELESSUI’s breakthrough

Primetime is the new integrated app on LG TVs appstore which aims to provide an extensive and user friendly VOD service. Designed and developed by Wiztivi, the Primetime VOD service offers LG users a catalogue of over a thousand titles using the MPEG DASH streaming technique. Viewers can browse through the suggested categories, the recommended titles, or search independently using the integrated search feature. Scrolling through content is seamless and pleasant, using the horizontal layout of Wiztivi’s TIMELESSUI.


Target Devices:

  • TV Sets

02. Full featured VOD service

The search feature will use auto completion to search through content by genre, category, keyword, casting, or date. Using the on screen keyboard is made easy by the integration of LG pointer remote management, so users can simply point to their screens to select items, type and scroll.

The Primetime Homepage will permit users to access VOD features, the search options, language options, a personal user homepage, subscription and payment options, and will display personalised recommendations. The VOD catalogue offers more than a thousand titles on offer for purchase or viewable through a subscription deal.

03. TIMELESSUI knows Thai, English…

Primetime was customised to fit the user’s needs with all content available in both English and Thai.

A pleasant look and feel, displaying images of potential viewing options while current content is chosen, makes the user experience immersive and pleasant.

04. … and how to monetize!

Payment options are integrated with TVOD (rental and purchase), SVOD (subscription VOD) options are presented in their own page. A dedicated user page will display the user’s purchase history and current subscription details. Special coupon deals will also allow users to view content.

Primetime OTT SVOD service project for LG was deployed in around 6 months.