Entertainment, sport & local news content award
This Award recognises how the Connected World is creating opportunities to enrich the mainstays of linear TV schedules with supplementary information and interactivity and to provide new ways of serving niche audiences that are either very local or spread thinly across the globe.
Winner: France Télévisions with IBM and WizTiVi
France Télévisions, IBM and Wiztivi launched France’s first HbbTV-based interactive sports broadcast, on two French Digital Terrestrial TV channels, for the prestigious Roland Garros Tennis Tournament in May 2011.
A combination of live broadcast TV and internet feeds showing simultaneously on the HbbTV-capable TV screen, enabled sports fans to experience a brand new and compelling way of viewing their favourite programmes.
What the judges said:
A combination of live TV and web TV. High quality content delivers a truly connected world experience.
Bernard Fontaine, Directeur Delegué aux technologies de l’Innovation,
France Télévisions accepted the award from David Wood, Deputy Director, European Broadcast Union (EBU)